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VorwerkAI Video · 2026

Bimby x Lavazza

The story

We shot the initial material with a smartphone, focusing on performance, framing, movement and atmosphere rather than trying to achieve a finished visual straight out of camera.

From there, we rebuilt the images using AI from the ground up.

The original footage became a creative and structural reference: a way of defining what was happening in the frame, how the subject moved, how the camera behaved and what the scene needed to communicate.

AI then became part of the production process itself — not simply a tool for cleaning up or generating a few assets, but a new layer through which the entire visual language could be developed.

Shoot → reinterpret → rebuild → refine.

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